In this special guest feature, Assaf Baciu, co-founder and SVP Product and Engineering at Persado, brings a historical perspective to the discussion of advertising and how machine learning has revolutionized this field. Assaf is responsible for the progression and foresight of Persado's growing product portfolio and the management of all product advancements. Prior to joining Persado, Assaf was VP of Product for Upstream, where Persado's core technology originated. Assaf previously worked for speech and imaging solutions supplier Nuance Communications as a senior director of product strategy where he was responsible for developing on-demand and mobile solutions. Assaf joined Nuance from BeVocal, following its acquisition in 2007.